- . Netflix Remains a Major Streaming Favorite
Netflix continues to attract viewers with original series, movies, documentaries and international content. Nielsen’s U.S. streaming rankings have also shown Netflix titles performing strongly. For example, I Will Find You ranked No. 1 in one June 2026 weekly ranking with 1.844 billion viewing minutes.
Netflix itself reported its first-half 2026 viewing data in July, highlighting continued interest in its shows and movies.
Prime Video Is a Strong Competitor
Prime Video has built a broad audience by combining original entertainment with the wider Amazon Prime ecosystem. Current 2026 releases and returning shows continue to give viewers reasons to stay on the platform.
What About Hulu?
Hulu remains an important U.S. streaming service, particularly for viewers looking for television programming, next-day content and a mixture of original and acquired shows. Current streaming guides continue to highlight Hulu alongside Netflix and Prime Video as major options for viewers.
So, Which One Is Winning?
There isn’t one perfect answer for every viewer. Netflix currently has the strongest position in the latest JustWatch market-share data, while Prime Video remains a close competitor and Hulu continues to serve a strong U.S. audience.
For viewers, the real competition is about content, price, original shows and what is
